Saturday, October 9, 2010

Love Your Work Exhibition - by Dickies

Maverik Gallery on Redchurch St (London) was the venue for the Love Your Work Exhibition presented by Dickies. All images were from their recently made magalogue. Presenting their Autumn/Winter 2010/2011 range in a different way.
It's their first project of this sort, and let me tell you - its brilliant. Editor + + Creative Director Jason Jules did a great job sourcing and bringing together the right team for the job. The man knows London.

Maverik Gallery played a great host - with drinks flowing through the evening. The crowd was actually people interested and involved in the project - minus the boozers. Great turnout. I look forward to seeing Project 2...



The pages on the wall were pages from inside the magazine. Everyone had fun ripping off their favourites. Brilliant idea. Now I have a poster of The Firm ladies on my wall..nice...


FixedGearLondon presented their first film - it was projected on the wall during the night. Some good tricks from the whole team!

Our uniform on display. Everyone looked brilliant in it.


Mike Giant hand-drew this artwork especially for Dickies and the magazine. Each magazine comes with a copy of it. It acts as a sleeve for the magazine and doubles as a poster. The quality is out of this world. The paper front even feels like a pair of Dickies work pants...
More on the magazine inabit...

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